In case anyone doesn’t know, we license and partner with content owners to sell their material as apps and other forms of digital distribution. The reason we focused on apps is because its the hottest segment of digital media distribution, and there was a hole in the market for content driven apps. Our goal is to eventually own rights to all the top and middle-tier content available, similar to Netflix and Apple and distribute it in all types of formats.

There are many consumers who would never download a movie, audiobook or ebook, but if its wrapped in an app along with more audio, pics, ebooks and video, they probably will. A chinese wall exists between the app store and the rest of iTunes, two completely different markets.

On the other hand the traditional download/streaming market is still a big money-maker and we plan on increasing our presence there very soon, especially in the non-Apple platforms, they are more conducive to download/streaming sales. Because of hardware and software fragmentation, its still difficult to make an app for Android that works perfectly on all Android phones. Even the largest game app developer (Angry Birds) had difficulty with millions to work with, and publicly stated so recently. Downloads and streaming within an Android app work better, and thats what we will focus on. Its a subtle but important distinction.

Preliminary A/B testing of streaming vs downloads for the same content indicates iTunes consumers prefer download purchases, even if streaming costs less, but this could be changing along with the rise of free apps. The Company does however plan to offer more streaming apps in the future along side paid downloads, and we will even be offering subscription plans for both, on mobile, social and web.

We will be covering all the bases with free ad-supported apps and paid apps with all types of viewing options on many devices. Not to mention we will be creating massive download and streaming stores within single apps and cross-selling and upselling tons of content. Each business model is a separate sales channel and based on our tests, only increases overall purchases without cutting into each other’s revenue streams.

Once the basic app is created, its fairly easy to port into the different distribution channels. By the summer of this year our goal is to have thousands of titles in many distribution channels on all major platforms, not just iTunes. iTunes is still by far the biggest money-maker but other platforms are making strides and offer significant opportunities for the Company.

We have already created a handful of quiz-type games, but we plan on getting in the Game market full-force this year, and barring any unforseen problems will have many types for sale soon.

It is a very exciting time to in the mobile marketplace, similar to the beginnings of the internet, except everything is happening at a faster pace, if you blink you may miss the dawn of a new age in digital distribution.

Forward-Looking Statements: Any statements made in this press release which are not historical facts contain certain forward-looking statements, as such term is defined in the Private Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results of the specific items described in this release, and the company’s operations generally, to differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company’s need for additional financing, which is not assured and which may result in dilution of shareholders, the company’s status as a small company with a limited operating history, dependence on third parties and the continuing popularity of the iOS operating system, general market and economic conditions, technical factors, receipt of revenues, and other factors, many of which are beyond the control of the company. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements, and we disclaim any obligation to update information contained in any forward-looking statement