Warner Bros. on Wednesday announced the launch of “App Editions” for popular movies “Inception” and “The Dark Knight,” both helmed by director Christopher Nolan. The movies are available on the App Store for the iPhone, iPod touch and iPad, and provide “a fully-loaded, connected viewing experience.”

Downloading a free “App Edition” of the movie gives users the first five minutes of the feature film and a portion of bonus content that can include games, trivia, soundtracks and soundboards. Customers can unlock the movie via an in-app purchase, which enables both downloading and unlimited streaming of the film and its bonus content.

The move allows Warner Bros. to sell “Inception” and “The Dark Knight” in over 30 territories, including some which did not have access to films through iTunes. Those countries include China, Brazil and the Netherlands.

“Warner Bros. is bringing more than 100 million Apple device owners a highly innovative new way to experience their favorite films,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “For many, watching a movie is a social activity and App Editions are the first mobile product to deliver this capability on a global scale.

“They offer a fully connected experience, allowing viewers to engage with others around the world in real-time through Facebook and Twitter. In 2011, Warner Bros. will release a full slate of App Editions including new release and catalog films.”-AppleInsider

It looks like finally someone, other than us, realized movies wrapped in apps are a viable format. This is fantastic news for the Company and will make it easier for us to close the major content deals we are currently working on. By Warner Bros releasing Movie apps we no longer have to explain “Why would anyone buy a Movie App?”. Apparently a major movie studio realizes this is the wave of the future and by creating their own completely validates our business model.

Already we are being contacted by content owners who want their own movie apps, and as you know we have hundreds already, and this is a format we know well. Not to mention with our own in-house app multi-platform store under development and new multi-platform distribution agreement we will have a lot to offer content owners who want to pursue this model. Many content owners do not have the know-how, resources, or desire of Warner Bros. to do their own apps, providing a lot of new business for the Company. This is new territory in the World of Apps and we are proud to have forged the way over a year ago.

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