We had over 17,000 ad impressions today (the number of times an ad is displayed in our apps) which is 300% more than a week ago.

According to the soup company Campbell’s, Apple iAds are twice as memorable as TV ads to the general public.

The iAd probably cost Campbell’s about $1 million whereas a similar TV campaign could cost a bit more than $25 million.

Out of 53 million ad impressions – which is pretty impressive – they got a 1% click-through.

This advertising survey was produced by Nielsen.

The following charts provide more details on Metatron Free App iAd performance:

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