The Company is pleased to announce a 25% growth in App revenue for the last seven days compared to the week before. This is up from 10% week over week revenue growth we saw on Nov 19th. We believe this boost of revenue is combination of growing subscription renewals, new iPad and iPhone apps, app updates appearing in “new” genre categories, and the beginning of the traditionally strong Holiday sales season.

Yesterday, Nov 21 was also a record day for Subscription App sales. It seems these apps are picking up steam, with over 300% increase in average daily revenue since 8/15/2011. We expect our Subscription apps to eventually be the #1 revenue driver for our Apps sometime in 2012.

Apple has approved over 100 app updates in the last 30 days resulting in about ten new iPhone apps and 40+ new iPad apps that were previously created for one device. When an App goes Universal it typically increases its overall revenue by at least 20%. The Company plans on updating all of its apps with new graphics and added functionality.

We hope you got a chance to see our top app client Eckhart Tolle on Oprah’s “Super Soul Sunday” yesterday, and we expect him to be making regular appearances on various OWN tv shows this season. Once his new subscription app comes out we also expect there will be more active marketing from Eckhart Teachings about his apps, which would be great since he has over 500,000 facebook fans, thousands of current subscribers to his website, and has sold millions of books. Eckhart Tolle was the #1 best-selling author of all time in Oprah’s book club and his webinar with Oprah in 2008 was viewed by a record 35 million (estimated) people worldwide.

Industry News (via AppleInsider and MacRumors):

Apple’s iOS platform is believed to take in about 90 percent of all dollars spent on mobile devices, highlighting the revenue advantage for iPhone and iPad developers when compared to Google’s Android.

Analyst Gene Munster with Piper Jaffray said on Monday that he believes Google’s Android Market has generated about 7 percent of the gross revenue that Apple’s App Store has raked in since its inception.

The estimates reached by Piper Jaffray come from numbers publicly revealed by Apple, as well as data from Androlib, an Android application discovery tool. Munster said that he believes about $330 million has been generated on the Android Market to date, while only 1.3 percent of the applications on the Android Market are paid.

“Thus, with 6.75 billion total app downloads to date, we believe roughly 90 million of those were paid apps,” he said of Android. “As a comparison, we estimate that Apple has generated $4.9 billion in gross sales since inception through the September quarter and that 14% of total app downloads on the App Store have been paid apps.”

Research firm Canalys today noted that Apple appears set to become the world’s largest PC manufacturer by volume if the iPad and other tablets are included in the figures. The company already ranks second behind HP by that measure, but Canalys is unsure whether Apple will take the lead in the fourth quarter of this year or if it will require a boost from the iPad 3 launch early next year in order to surpass HP.

Other Metatron News:
11 consecutive quarters of year over year revenue growth
104% increase in Revenue first 9 months of 2011 as compared to 2010
37% decrease in Expenses first 9 months of 2011 as compared to 2010
300% increase in Daily Revenue for Subscription apps from 8/15 to present
No Reverse Splits and no increase in Authorized Shares through 2012 Q1
40+ New iPad apps about 10 new iPhone Apps released in last 30 days
100+App updates in last 30 days
1744 apps developed (all Platforms)
1456 iPhone/iPad apps for sale on iTunes
950,000+ App downloads
225,000+ App Updates
625k+ of Total App Sales Worldwide
52% of all App Sales are international
3,000,000+ iAd impressions
$4.91 average eCPM
New Subscription apps released.
2 Video Game Apps released, more in development
30 Eckhart Tolle Apps released
(#1 Best-Selling Author in Oprah’s Book Club)
Glenn Harrold apps released best-selling Self-Help Author/Hypnotist in UK, his apps ranked in top 200 worldwide.
Less than 1% return/refund rate
Facebook App store announced and in development
Movie/Video Subscription/Pay-Per-Download apps in development
White Label App Development now available to clients
New Digital Distribution Channels offered to clients:
Amazon, iTunes Music Store, E-Music (#2 digital music retailer) Rhapsody, Napster, MySpace Music, Spotify (Europe’s most popular streaming service), Verizon V-cast, Nokia, Last.Fm, MediaNet (formally MusicNet), Tradebit, 24/7 Entertainment, 7 digital, MOG, Myxer (46 million users, in top ten most visited website ), iHeartRadio (on 750 radio stations), and Deezer (top French streaming service with 20 million users).
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Forward-Looking Statements: Any statements made in this press release which are not historical facts contain certain forward-looking statements, as such term is defined in the Private Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results of the specific items described in this release, and the company’s operations generally, to differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company’s need for additional financing, which is not assured and which may result in dilution of shareholders, the company’s status as a small company with a limited operating history, dependence on third parties and the continuing popularity of the iOS operating system, general market and economic conditions, technical factors, receipt of revenues, and other factors, many of which are beyond the control of the company. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements, and we disclaim any obligation to update information contained in any forward-looking statement.
Metatron Inc. ir@metatroninc.com

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