Access to Apple’s iTunes Connect service reopened a day shy of taking the full week planned for the yearly holiday shutdown of the Apple website. The iTunes Connect developer portal came back online early Wednesday morning, allowing us to manage our products and see sales data a full day earlier than scheduled.

The Company is proud to announce App Revenue and Downloads for the first two days of this week after Christmas 2011, are up on average of 50% compared to the week before. Overall App Revenue is up 20% this last two weeks as compared to the two weeks before. Month over Month revenue is up 14%. Similar to last year, App revenue really ramps up after Christmas and we expect January to be the best month for sales. The first two days of sales this week were the best Monday and Tuesday for sales in over six months.

Today we added another 9 Android apps making our current total of 81. This weekend we expect to start uploading our new Android Movie apps with brand new un-released content. Android still accounts for less than 10% of our daily revenue, but December 25th was a record Android sales day, 100%+ higher than the same day a week before. We exepect Android revenue will be comprable to Apple revenue as we start to get similar numbers of apps uploaded, our goal being 1500+ Android apps, which is about what we have for sale now on iTunes.

Rick Collingwood, our new app client, is considered by many to be the worlds’ leading hypnotherapist. He has worked with countless celebrities, sports stars, business leaders and also appeared as a hypnosis expert on many international media programs including NBC, Good Morning America, Coast to Coast Radio, Fox Sports and MTV. Rick’s CD’s have sold more then a million copies and been awarded 2 Platinum and 5 Gold prestigious ARIA (Australian Recording Industry Association) Record Awards.

On Christmas Eve, Rick was kind enough to talk about his ten new Android apps, and he also briefly discussed our Company to an estimated audience of 4.5 million listeners.
This show is usually replayed multiple times throughout the year to similar numbers of people. Coast to Coast AM is the #1 overnight radio show, and Rick is a regular guest.

As a result, Rick had his strongest sales day, the day after the show aired.
Ricks profile will also be raised in the US when his TV infomercial “Mind Switch” starts airing January 2nd 2012. We expect some increased brand awareness and sales boost due to Ricks massive media exposure.

Industry News (Apple Insider, Tech Crunch, Mac Rumours, New York Times):

Apple’s iOS and Google’s Android together have reached close to 55 percent market penetration of the estimated 200 million potential smart device purchasers in the U.S., while the two platforms have the most room to grow in China, which has 122 million untapped potential users, according to a new analysis.

iOS, Android activations surge 353% on record setting Christmas Day.

Christmas Day saw a massive jump in activations of iOS and Android devices, and represented a 353 percent growth in daily activations when compared to the previous 20 days of December. The 6.8 million Christmas activations set a new one-day record, shattering last year’s best day by over 140 percent.

In the first 20 days of December, mobile device activations tracked by analytics firm Flurry were around 1.5 million each day. But on Dec. 25, it identified 6.8 million new iOS and Android activations, representing 353 percent growth.

iPhone app downloads in the U.S. during November saw an 83 percent rise from a year ago, while the aggregate volume of the Top 200 ranked free apps for Apple’s handset grew to 5.65 million downloads per day.

In a report released on Wednesday, mobile app marketing research firm Fiksu found that the launch of the iPhone 4S greatly impacted the volume of downloaded apps, boosting year-to-year numbers in November by 83 percent.

The firm says the uptick was expected as device launches bring high interest from new owners, noting that their “appetite for app discovery and engagement is strong.”

There were 150M apps for mobile devices downloaded on Christmas Eve, and 242M apps downloaded on Christmas, according to mobile analytics firm Flurry, The New York Times reported. Christmas Day downloads of apps for Apple (AAPL) and Google’s (GOOG) Android operating system more than doubled compared with prior years and set records, Flurry added, the newspaper said.

http://www.mindmotivations.com (Rick Collingwood’s website)
http://www.coasttocoastam.com/guest/collingwood-rick/44218 (Coast to Coast Am)

Other Recent Company News:
11 consecutive quarters of year over year revenue growth
104% increase in Revenue first 9 months of 2011 as compared to 2010
37% decrease in Expenses first 9 months of 2011 as compared to 2010
New Subscription App Contract Signed with Eckhart Tolle Teachings
(#1 all-time best selling author in Oprah’s Book Club, est. 35 million people watched his webinar with Oprah in 2008, 8 million+ books sold, ranked #1 most spiritually influential person in the world by Watkins Review)
46% increase in Month over Month revenue for Subscription-based apps
No Reverse Splits and no increase in Authorized Shares through 2012 Q1
100+ iPhone/iPad apps updates released into “new” catagory in the last 30 days
40+ New Android apps released in last 30 days
81 Android apps for sale now
1850+ apps developed (all Platforms)
1500+ iPhone/iPad apps for sale on iTunes
1,050,000+ App downloads
390,000+ App Updates
650k+ of Total App Sales Worldwide
52% of all App Sales are international
3.5M + iAd impressions
$4.77 average eCPM
New Subscription apps released
2 Video Game Apps released, more in development
30 Eckhart Tolle Apps released
Glenn Harrold apps released best-selling Self-Help Author/Hypnotist in UK, his apps ranked in top 200 worldwide.
Less than 1% return/refund rate
Facebook App store announced and in development
Movie/Video Subsciption apps in development
White Label App Development now available to clients
New Digital Distribution Channels offered to clients:
Amazon, iTunes Music Store, E-Music (#2 digital music retailer) Rhapsody, Napster, MySpace Music, Spotify (Europe’s most popular streaming service), Verizon V-cast, Nokia, Last.Fm, MediaNet (formally MusicNet), Tradebit, 24/7 Entertainment, 7 digital, MOG, Myxer (46 million users, in top ten most visited website ), iHeartRadio (on 750 radio stations), and Deezer (top French streaming service with 20 million users).
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Forward-Looking Statements: Any statements made in this press release which are not historical facts contain certain forward-looking statements, as such term is defined in the Private Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results of the specific items described in this release, and the company’s operations generally, to differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company’s need for additional financing, which is not assured and which may result in dilution of shareholders, the company’s status as a small company with a limited operating history, dependence on third parties and the continuing popularity of the iOS operating system, general market and economic conditions, technical factors, receipt of revenues, and other factors, many of which are beyond the control of the company. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements, and we disclaim any obligation to update information contained in any forward-looking statement.
Metatron Inc. ir@metatroninc.com

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