We recently modified our app software to increase advertising revenue and increase upsells on the Apple platform. Our first update with the new software “Relax and Sleep Well Free Version” by Glenn Harrold has resulted in doubling the average iAd revenue for the app and tripled sales for the full paid version.

This app also received a company record number of updates, over 60,000 in the last two days, and its still going strong. The Company considers this test a great success and we will be updating all our applicable apps with these new revenue enhancing features.

The first Eckhart Tolle app has appeared on Android Marketplace and another one will be added this weekend, in plenty of time for the Google sponsored technology conference “Wisdom 2.0”, at which Eckhart will be speaking via special invitation by Google. This conference is considered the biggest and most important of its kind and will have many of the top executives from Google, Twitter, Facebook and other major companies in attendance.

We expect at least one more Eckhart Tolle TV Android app will appear before the conference, and hopefully his first white-labeled app on iTunes, but as everyone knows approval times at Apple can vary. (Update-New Eckhart Tolle Android app was added today for a total of 2 on Android Marketplace)

The person Oprah called “The father of the Now,” Eckhart is a spiritual teacher and author who was born in Germany and educated at the Universities of London and Cambridge. At the age of 29, a profound inner transformation radically changed the course of his life. Eckhart is the author of the #1 New York Times bestseller The Power of Now (translated into 33 languages) and the highly acclaimed follow-up A New Earth, which are widely regarded as two of the most influential spiritual books of our time.

The Power of Now and A New Earth sold an estimated three million and five million copies respectively in North America by 2009. In 2008, approximately 35 million people participated in a series of 10 live webinars with Tolle and television talk show presenter Oprah Winfrey. Eckhart has over 500,000 facebook fans and 100,000 twitter followers.

Other Recent Company News:
11 consecutive quarters of year over year revenue growth
104% increase in Revenue first 9 months of 2011 as compared to 2010
37% decrease in Expenses first 9 months of 2011 as compared to 2010
New Subscription App Contract Signed with Eckhart Tolle Teachings
(#1 all-time best selling author in Oprah’s Book Club, est. 35 million people watched his webinar with Oprah in 2008, 8 million+ books sold, ranked #1 most spiritually influential person in the world by Watkins Review)
No Reverse Splits and no increase in Authorized Shares through 2012 Q2
100+ iPhone/iPad apps updates released into “new” catagory in the last 60 days
Facebook App store now online in beta, more products to be added soon.
http://www.facebook.com/iMobilize
50+ New Android apps released in last 30 days
225+ Android apps for sale now
1950+ apps developed (all Platforms)
1500+ iPhone/iPad apps for sale on iTunes
1,100,000+ App downloads
435,000+ App Updates
745k+ of Total App Sales Worldwide
52% of all App Sales are international
3.8M + iAd impressions
$4.60 average eCPM
New Subscription apps released
2 Video Game Apps released, more in development
30 Eckhart Tolle Apps released on iTunes, Android apps soon to be released.
Glenn Harrold apps released best-selling Self-Help Author/Hypnotist in UK, his apps ranked in top 200 worldwide.
Less than 1% return/refund rate
New Movie/Video Subsciption apps in late-stage development and testing phase.
White Label App Development now available to clients.
New Digital Distribution Channels offered to clients:
Amazon, iTunes Music Store, E-Music (#2 digital music retailer) Rhapsody, Napster, MySpace Music, Spotify (Europe’s most popular streaming service), Verizon V-cast, Nokia, Last.Fm, MediaNet (formally MusicNet), Tradebit, 24/7 Entertainment, 7 digital, MOG, Myxer (46 million users, in top ten most visited website ), iHeartRadio (on 750 radio stations), and Deezer (top French streaming service with 20 million users).
Website: http://metatroninc.com/
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Forward-Looking Statements: Any statements made in this press release which are not historical facts contain certain forward-looking statements, as such term is defined in the Private Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results of the specific items described in this release, and the company’s operations generally, to differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company’s need for additional financing, which is not assured and which may result in dilution of shareholders, the company’s status as a small company with a limited operating history, dependence on third parties and the continuing popularity of the iOS operating system, general market and economic conditions, technical factors, receipt of revenues, and other factors, many of which are beyond the control of the company. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements, and we disclaim any obligation to update information contained in any forward-looking statement.
Metatron Inc. ir@metatroninc.com

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