The Company is proud to announce the first white-labeled Eckhart Tolle TV app was approved by Apple today and will be showing up on iTunes later this evening. This will be the first free app from Eckhart Tolle TV and it will show samples of video and audio as well as the ability to sign-up on the popular website which has tens of thousands of monthly paying members.

The Company will be receiving a percentage of sales for every customer who signs up through this new app, which is expected to have thousands of downloads a day. Still to come is the full-fledged mobile subscription app which will allow users to sign-up for the mobile version of Eckhart Tolle TV, as well as a special viewer app for existing members. We have already released over 30 Eckhart Tolle paid apps for the iPhone/iPad and 2 for Android, we expect to convert more apps to Android over the next several months.

The person Oprah called “The father of the Now,” Eckhart is a spiritual teacher and author who was born in Germany and educated at the Universities of London and Cambridge. At the age of 29, a profound inner transformation radically changed the course of his life. Eckhart is the author of the #1 New York Times bestseller The Power of Now (translated into 33 languages) and the highly acclaimed follow-up A New Earth, which are widely regarded as two of the most influential spiritual books of our time.

The Power of Now and A New Earth sold an estimated three million and five million copies respectively in North America by 2009. In 2008, approximately 35 million people participated in a series of 10 live webinars with Tolle and television talk show presenter Oprah Winfrey. Eckhart has over 500,000 facebook fans and 100,000 twitter followers.

Eckhart Tolle recently spoke at the sold-out Wisdom 2.0 conference at Google headquarters which was attended by top tech executives and spiritual leaders. “Wisdom 2.0 is quite possibly, the most important gathering of our times” -Rich Fernandez, Director of Executive Development at Google.

The Company also released another white-labeled app “Public Speaking” by Glenn Harrold, UK’s #1 Hypnotist who has sold over 1 million cd’s and his apps have been top of charts in many categories. Glenn’s Relax and Sleep Well has been downloaded over 580,000 times and averages 1400 downloads a day, it was recently updated to upsell to the paid version dozens of units a day and has improved iAd revenue generating ability. On average 10,000 people a day are updating to the new Relax Free app version.

Link to new Glenn Harrold app:

http://itunes.apple.com/us/app/public-speaking-confidence/id499789738?mt=8

We expect similar numbers of downloads for the new free Eckhart Tolle TV app. This promotional app was white-gloved by Apple by our request and was approved in record time. The fact they responded so quickly bodes well for future ETTV app approvals.

Link to new ETTV app:

http://itunes.apple.com/us/app/eckhart-tolle-tv-teachings/id504463521?mt=8

Industry News:

Apple’s iOS passes Android, accounts for 35% of mobile ad impressions (Apple Insider)

The launch of the iPhone 4S helped Apple’s iOS surge 12 percentage points and surpass Google Android in mobile ad impressions in North America.

Apple’s growth was detailed on Friday by InMobi, the largest independent mobile advertising network, which released its “Mobile Insights Report: North American Edition” for the month of January. The data comes from InMobi’s network, serving more than 93.4 billion advertising impressions around the world each month.

Other Recent Company News:
11 consecutive quarters of year over year revenue growth
104% increase in Revenue first 9 months of 2011 as compared to 2010
37% decrease in Expenses first 9 months of 2011 as compared to 2010
New Subscription App Contract Signed with Eckhart Tolle Teachings
(#1 all-time best selling author in Oprah’s Book Club, est. 35 million people watched his webinar with Oprah in 2008, 8 million+ books sold, ranked #1 most spiritually influential person in the world by Watkins Review)
No Reverse Splits and no increase in Authorized Shares through 2012 Q2
100+ iPhone/iPad apps updates released into “new” catagory in the last 60 days
Facebook App store now online in beta, more products to be added soon.
http://www.facebook.com/iMobilize
50+ New Android apps released in last 30 days
225+ Android apps for sale now
1950+ apps developed (all Platforms)
1500+ iPhone/iPad apps for sale on iTunes
1,250,000+ App downloads
435,000+ App Updates
745k+ of Total App Sales Worldwide
52% of all App Sales are international
3.8M + iAd impressions
$4.60 average eCPM
New Subscription apps released
2 Video Game Apps released, more in development
30 Eckhart Tolle Apps released on iTunes, Android apps soon to be released.
Glenn Harrold apps released best-selling Self-Help Author/Hypnotist in UK, his apps ranked in top 200 worldwide.
Less than 1% return/refund rate
New Movie/Video Subsciption apps in late-stage development and testing phase.
White Label App Development now available to clients.
New Digital Distribution Channels offered to clients:
Amazon, iTunes Music Store, E-Music (#2 digital music retailer) Rhapsody, Napster, MySpace Music, Spotify (Europe’s most popular streaming service), Verizon V-cast, Nokia, Last.Fm, MediaNet (formally MusicNet), Tradebit, 24/7 Entertainment, 7 digital, MOG, Myxer (46 million users, in top ten most visited website ), iHeartRadio (on 750 radio stations), and Deezer (top French streaming service with 20 million users).
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Forward-Looking Statements: Any statements made in this press release which are not historical facts contain certain forward-looking statements, as such term is defined in the Private Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results of the specific items described in this release, and the company’s operations generally, to differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company’s need for additional financing, which is not assured and which may result in dilution of shareholders, the company’s status as a small company with a limited operating history, dependence on third parties and the continuing popularity of the iOS operating system, general market and economic conditions, technical factors, receipt of revenues, and other factors, many of which are beyond the control of the company. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements, and we disclaim any obligation to update information contained in any forward-looking statement.
Metatron Inc. ir@metatroninc.com

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