As you probably heard, WhatsApp Messenger was sold to Facebook for 19 Billion dollars, according to CNN.

http://money.cnn.com/2014/02/19/technology/social/facebook-whatsapp/index.html?iid=EL

WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS.

*Update: TechCrunch’s Ryan Lawler says before the FB deal, WhatsApp raised two additional round of funding led by Sequoia Capital that were never reported, including a $50 million Series S round. Lawler estimates that Sequoia’s ownership of WhatsApp is in the “teens.” This was in addition to the 8M they received in 2011.

Read more: http://www.businessinsider.com/whatsapp-funding-and-sequoia-capital-2014-2#ixzz2tuNBurEu

Why is it worth 19 billion?

From CNN:

“WhatsApp managed to attract far more users in its first four years than its competition was able to over the same time period.

Growing faster than other social networks: Four years in, Facebook had just 145 million users. Google’s (GOOG, Fortune 500) Gmail had 123 million. Twitter (TWTR) had 54 million. And Skype — now owned by Microsoft (MSFT, Fortune 500) — had 52 million users, according to Heather Bellini, software analyst at Goldman Sachs.

WhatsApp may be “cheaper” than most rivals: Facebook paid just $30 per Instagram user at the time (the service had 33 million users when Facebook bought it, compared to 150 million today). Facebook is spending $42 per WhatsApp user.

But given WhatsApp’s enormous user base, its purchase price might be a bargain compared some of its competitors. LinkedIn’s (LNKD) share price values that professional social network at $153 per user. Twitter trades at $140 per user, and Facebook is at $123. Even at its latest $2 billion valuation, Snapchat trades at $50 per user. (And Snapchat reportedly turned down a $3 billion offer from Facebook last year.)

How WhatsApp makes money:

WhatsApp is also growing at a blinding speed, adding 1 million new users per day. At that rate, WhatsApp should hit 1 billion users sometime next year. With its $1 annual subscription fee, 1 billion users would translate into significant revenue for Facebook.”

According to appfigures, MRNJ apps have had 3.4+ Million App Downloads to-date, 2.9+ Million App Updates to-date, so its seems many of our users tend to update our apps and use them on a regular basis. We estimate several hundred thousand are daily users.

We are averaging about 2500 new users a day for our apps, and expect that to increase over time. According to Flurry Analytics, overall app use in 2013 posted 115% year-over-year growth, we have estimated usage of our apps to be higher than industry average. Our apps tend be used over and over again because their “sticky” content.

WhatsUp app has about 122K 4.5 star reviews…our top mega app Relax has over 2.1k 4 star reviews, and usually reviews are another good metric for amount of active users.

We are about 60% done developing our own messaging app coming out code named “Blink” and it will be different than What’s up App in a number of ways, especially when it comes to security and privacy.

blink4

Because of Auto-Post and Push Technology that allows us to reach out to our large customer base directly…we expect to be able to market Blink in a way that will generated thousands and eventually millions of users.

We are pleased to report that App rankings today are strong:

9 Apps in the Top 200 Grossing in the USA (by category) for Apple iOS on Thursday, February 20, 2014.

Thursday, February 20, 2014 (9:30 AM ET Snapshot)
MRNJ/i-Mobilize Top 200 Grossing United States Apple iOS (Rank/App/Device/Category/Price)
47 Relax and Sleep Well Glenn Harrold (iPhone Lifestyle Free/In-App)
72 Relax and Sleep Well Glenn Harrold (iPhone Lifestyle $6.99)
100 Ultimate Hypnosis – Glenn Harrold (iPhone Lifestyle Subscription)
126 Undiscovered Wales England (iPad Travel $9.99)
159 Relax and Sleep Well Glenn Harrold (iPad Lifestyle Free/In-App)
163 Lose Weight Glenn Harrold (iPad H & F $5.99)
167 Meditation for Inner Wisdom Glenn Harrold (iPhone Lifestyle Free/In-App)
170 Eckhart Tolle “Teaching and Tools…” Mega-App (iPhone Lifestyle Subscr/In-App)
187 Ultimate Hypnosis – Glenn Harrold (iPad Lifestyle Subscription)

“In November 2013, Benedict Evans, a well-respected and widely followed analyst, shared an updated version of his famous slide deck called “Mobile is Eating the World”. This deck quickly made the rounds on social media and was highly referenced by industry and financial analysts who cover mobile. We can’t help but agree with Benedict’s conclusion. For the past five years, we have watched mobile disrupt every industry, in every country, and continue to break its own records year after year. 2013 did not disappoint.

According to Flurry Analytics, overall app use in 2013 posted 115% year-over-year growth.

Metatron Milestones
• In Top 1% of all developers in terms of Apps and Downloads according to Xlogic.com
• 1,950+ Apps Created, 1,500+ on Apple, 300+ on Google Play
• 3.4+ Million App Downloads to-date, 2.9+ Million App Updates to-date.
• Over a dozen of our apps have reached #1 grossing in various countries and categories, and our top apps are downloaded in 100+ countries daily.
• 2+ Million dollars in App Sales to-date, 38+ Million iAd impressions served to-date.
• Most recent 2013 3rd quarter company sales was $176,897, which represents the 6th consecutive of 25% revenue growth year over year. 2012 Annual Revenue was $572,391 and is profitable.
New Subscription App Released with Eckhart Tolle Teachings:
• (#1 all-time best selling author in Oprah’s Book Club, est. 35 million people watched his webinar with Oprah in 2008, 8 million+ books sold, ranked #1 most spiritually influential person in the world by Watkins Review)
• First Mega-app released reaches #5 in iTunes US top grossing apps Lifestyle chart (Relax and Sleep Well by Glenn Harrold)
• First Mega Chinese iPhone/iPad app on sale now
• Metatron has had more apps in the top 200 in various categories than 99% of all other developers
• Relax Mega App has reached a rank of hit #1 in Lifestyle Grossing in 50+ Countries since June 1, 2012 (iPhone/iPad)
• Relax Mega App has been in top 1000 Grossing Apps OVERALL out of 1 million+ iOS apps
• New Subscription apps released and more in development
• Video Game Apps released, more in development
• Glenn Harrold apps released best-selling Self-Help Author/Hypnotist in UK, his apps ranked in Top 200 worldwide, and as high as #5.
• Less than .05% return/refund rate
• More Movie/Video Subscription apps in development: AppFlix™.
• White Label App Development now available to clients.
• Developed Push Marketing Technology that directly connects hundreds of thousands of app users to new Metatron Apps
• Developed Social Marketing System called Auto-Post that potentially reaches millions via our Relax Mega-App.
Website: http://metatroninc.com
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We are a publicly traded company on the OTC markets (Stock Symbol: MRNJ) and are located at 160 Greentree Drive Suite 101 Dover, DE 19904, Contact: (302) 861-0431 or ir@metatroninc.com
Forward-Looking Statements: Any statements made in this press release which are not historical facts contain certain forward-looking statements, as such term is defined in the Private Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results of the specific items described in this release, and the company’s operations generally, to differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company’s need for additional financing, which is not assured and which may result in dilution of shareholders, the company’s status as a small company with a limited operating history, dependence on third parties and the continuing popularity of the iOS operating system, general market and economic conditions, technical factors, receipt of revenues, and other factors, many of which are beyond the control of the company. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements, and we disclaim any obligation to update information contained in any forward-looking statement.

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